72 Hours the Shire Crew

Project Info

Client:

Beta Magazine

Year:

2021

Project type:

Editorial

An editorial profile of Bellingham trail builders shaping their local terrain through craft and community.

Produced for Beta Magazine, this editorial documents the Shire Crew, a close-knit group of Bellingham trail builders shaping their local landscape through hands-on craft and long hours on the ground. The work focuses on the process of building as much as the people behind it, tracing how trails emerge through repetition, problem-solving, and shared effort.

Shot over a concentrated window of time, the story blends environmental portraiture with immersive action, capturing moments of labor, rest, and connection. Rather than presenting trail building as spectacle, the project reflects the quieter rhythm of work done collectively, where place, community, and culture are built alongside the trails themselves.

“Trail building as a shared craft shaped by time, effort, and community.”

“The Shire Crew are insanely talented bike riders, but they've really shown the ability to look at a project and design it around the goal of the end users.”

Eric Brown
Whatcom Mountain Bike Coalition on The Shire Crew’s approach and skill.

72 hours the Shire Crew

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