REI winter running

Project Info

Client:

REI

Year:

2024

Project type:

Commissions

A winter running project documenting consistency, resilience, and movement in cold conditions.

This project for REI documents winter running in Minneapolis, focusing on consistency, routine, and movement in cold-weather conditions. Shot in real training environments, the work centers on runners who show up regardless of temperature, light, or weather.

Rather than emphasizing extremes, the imagery reflects the quiet discipline of winter running. Early starts, layered gear, controlled effort, and the rhythm of maintaining fitness through the off-season define the work. The result is a grounded visual record of endurance shaped by environment and commitment.

Built around consistency, not conditions.

REI winter running

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