SRAM Eagle 90 Transmission

Project Info

Client:

SRAM

Year:

2024

Project type:

Commissions

A winter campaign shot on British Columbia’s Sunshine Coast, built to show durability, reliability, and real-world performance.

This campaign was produced and shot on British Columbia’s Sunshine Coast during winter, using harsh weather and wet coastal terrain as a testing ground for the Eagle 90 Transmission.

The project was designed to show how the system performs on trail under sustained use. Cold, moisture, and variable conditions were integral to the story, reinforcing reliability through real-world riding rather than controlled environments.

The imagery reflects performance earned through exposure, repetition, and time on trail.

Shot in real winter conditions to show how the system performs on trail.

SRAM Eagle 90 Transmission

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120 Hours in Seoul