Shot on assignment for Zipp, this project with Payson McElveen captures the interaction between rider, terrain, and the new Zipp 1ZERO HITOP wheelset on Payson’s home trails around Durango, Colorado. The 1ZERO HITOP range — designed for modern cross-country and light trail use with a compliant carbon layup that carries speed through rocks, roots, and rough terrain — is shown in action where performance and confidence matter most.

Payson McElveen, a professional mountain bike racer and Durango local known for endurance, versatility, and presence across multiple off-road disciplines, brings context to these wheels in the environment where he trains and pushes limits. The work blends controlled performance photography with immersive trail coverage, illustrating how tire compliance, rider feedback, and environment meet in real-world riding