This body of work spans multiple assignments with Velocio, supporting the launch and continued development of their mountain bike apparel line. Shot across Squamish, Santa Cruz, and Bellingham, the imagery helped translate Velocio’s established road cycling identity into a mountain context, grounded in performance, restraint, and material detail.

Rather than treating the mountain line as a departure, the focus was on continuity. Adapting the brand’s visual language to new terrain while preserving its core values. Subsequent shoots built on that foundation, shaping a cohesive look and feel for Velocio’s off road presence through real riding environments, layered conditions, and authentic use.